What is TikTok? And Why Marketers Need to Care

A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of…

Ecstacy or blasphemy? You can decide for yourself starting on Tuesday. Nothing signifies the transition from summer to fall quite like Starbucks’s pumpkin spice latte. It was a poet laureate who once…

In China, scoring citizens’ behavior is official government policy. U.S. companies are increasingly doing something similar, outside the law. Have you heard about China’s social credit system? It’s a…

If the goal isn’t reached, Adam and Rebekah Neumann will lose some of their voting shares in the company. But will they lose enough to make the structure matter? And who is measuring if the $1…

The design team behind one of the most recognizable brands on the planet was “inspired by other brands being more transparent about their creative process,” says creative director Ben Nelson.…