Marketing • July 15, 2019, 8:15 pm
Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a…
Fast Company • July 15, 2019, 10:45 am
It’s time for companies to be transparent about what they’re asking government for: it’s often at odds with what they say. In the recent Democratic debates, big business was called out as the source…
Entrepreneur • July 15, 2019, 2:30 pm
Your customers may not explicitly express it, but what they really want is value.